Branding & Packaging

Overview

Created brand identities and packaging across diverse sectors developing distinctive visual systems tailored to each brand’s audience and positioning.

Branding & Idenity - Spanda

Spanda, a leading institute for classical dance, music, and the arts in Dubai, approached seeking a brand identity that could better reflect the depth and quality of their teaching. The goal was to build a flexible, modular design system that could scale across their diverse offerings - from classes and performances to events and communications.

The challenge

The challenge lay in creating a system robust enough to accommodate this complexity, yet intuitive enough to be used by their team independently. Developed a clear, cohesive framework that brings consistency to every touchpoint while enabling a plug-and-play approach for future growth.

Design Approach

Inspired by Indian culture and earthy tones, the identity uses Kolam patterns to represent tradition, Puli dots to create rhythm and connection, earth-inspired colors to evoke nature, and a custom typeface to give the brand a distinctive voice.

Branding & Packaging - Diwali gift hamper

A gift box designed to spread joy, capture the festive moments, and make gifting feel like a celebration in itself.

Design Approach

A playful, hand-drawn visual language built around expressive faces, loose sketch lines, and joyful gestures—capturing the warmth, spontaneity, and energy of celebration across generations.

Branding & Packaging - Creamy Inn

A refined retro-modern serif with high-contrast strokes, fluid curves, and custom ligatures—creating a rich, premium, and distinctive typographic identity.

Design Approach

A summary of its core visual elements includes:

• Earthy & Coastal Vibe: The illustrations use line-art icons like palm trees, ice cream cones, and ocean waves, suggesting a tropical, vacation-like experience.

• Modern Folk-Art Grids: The packaging relies on a patchwork of geometric blocks containing distinct line patterns, diamonds, and abstract floral starbursts. This gives it a crafted, artisanal feel.

• Retro-Contemporary Typography: The logo uses a lowercase serif font with high-contrast thick and thin lines, conveying an approachable yet premium dessert experience.

• Color Palette: The brand employs color blocking (navy blue, terracotta orange, and cream) across different flavors, maintaining a uniform identity while allowing easy product differentiation.
  
  
  

Personal Project - Skippy label redesign

A fun project I took up in my free time experimenting with the label redesign of this brand