Created and scaled Atto’s product launch campaign assets into a cohesive visual system, strengthening product visibility and ensuring consistent storytelling across key marketing touchpoints.

Led the development of a scalable illustration system that extended the brand language across web, campaigns, and sales collateral, establishing reusable asset sets and guidelines for consistent visual expression across touchpoints.

Built a reusable content ecosystem across events, digital, video, and promotional assets—streamlining production while maintaining brand consistency across regions.

Designed marketing touchpoints for Testsigma across product pages, social media carousels, and informative playbooks. Developed spot and hero illustrations to make the product's technical capabilities feel more tangible and human.

A daily illustration series created during lockdown, capturing everyday human experiences, emotions, and moments through visual storytelling.

Created a custom illustration system for the Synaptic mobile app, translating complex financial and alternative-data concepts into clear, engaging visuals while maintaining a consistent visual language across the product.

Created brand identities and packaging across diverse sectors developing distinctive visual systems tailored to each brand’s audience and positioning.

A creative playground where I experiment with art, illustration, and AI—following curiosity, challenging visual ideas

A playful collection of illustrations inspired by nature, everyday surroundings, and spontaneous moments during my free time.