Mobile App Illustrations
Created a custom illustration system for the Synaptic mobile app, translating complex financial and alternative-data concepts into clear, engaging visuals while maintaining a consistent visual language across the product.
Role
Visual Designer
Timeline
2 weeks
Team
1 Visual Designer
Platform
Mobile
Overview
Created a custom illustration system for the Synaptic mobile app, translating complex financial and alternative-data concepts into clear, engaging visuals while maintaining a consistent visual language across the product.
The challenge
The Problem: Traditional empty states - such as dead-end search queries, newly cleared feeds, or unlinked accounts—frequently lead to user drop-offs because they offer no secondary actions, causing user frustration.
The Goal: Transform boring, uninformative "zero-content" screens into engaging touchpoints. The challenge was to maintain user momentum using a strict dark mode interface, clear copy, and intuitive call-to-action (CTA) paths that guide the user toward populating data
Design approach
Visual Priming: Neo-geometric 3D illustrations turn empty states into engaging visual anchors.
Contextual Microcopy: Human, conversational messaging replaces cold system errors and guides users clearly.
Clear Next Steps: Focused CTAs and suggested actions help users move forward without friction.
ResultGuided Experiences: Empty states become intuitive onboarding moments with clear actions.
Strong Visual System: Vivid neon graphics against dark mode create a polished, premium, and cohesive mobile experience.