Atto - Product Launch Campaign

Overview

Created and scaled Atto’s product launch campaign assets into a cohesive visual system, strengthening product visibility and ensuring consistent storytelling across key marketing touchpoints.

The challenge

Atto needed a distinctive visual identity and scalable design system from the ground up. The challenge was to define its core visual language—from colors and favicon to reusable design elements—and establish consistency across the product launch and marketing ecosystem.

Design Infrastructure

Eliminated friction and disproportionate consumption of time by creating centralized repositories for UI systems for event templates and markeing assets

Product Launch Video

Social media campaigns

Paid AD campaigns

Event Kiosk

Event Brochures

Result

• Turnaround on event assets dropped from 1-1.5 working weeks to 1-3 days during crunch periods, letting the team cater to significantly more events without adding headcount

• Every team adopted the system, working through designers

• The win was not speed alone: design output became unified, and no team had to scale back its own event calendar to prioritize a large event happening elsewhere