Field Marketing
Built a reusable content ecosystem across events, digital, video, and promotional assets—streamlining production while maintaining brand consistency across regions.
Role
Senior Visual Designer
Timeline
1 week
Team
2 Visual Designers
Platform
Web
Overview
From event identities and booth experiences to digital and promotional assets, I built a reusable content ecosystem that streamlined production and kept brand execution consistent across regions.
The challenge
Testsigma's field marketing footprint spans the globe, but the visual output didn't.
Every event was designed from scratch. Teams built their own collateral independently, with no shared system to work from. And as new product lines launched, there was no standard way to represent them at events, so each launch meant starting over.
Research and insight
Fragmented branding across regions, design effort that didn't compound, and a growing backlog every time two events landed in the same week.
The Intervention
Instead of designing for every event from scratch, I created a modular system that could scale across industries, geographies and event formats.
Solution
Illustration Library
Standardized visual style created along with illustrations for standard product offerings and metrics.
Atto Launch Video
TMS Launch Video
Event Kiosks
Event Brochure
Outcome
Shared Assets, Built as Infrastructure.
I eliminated friction by creating centralized repositories for event identities and booth experiences to screen content, presentation decks, short-form videos, digital collateral, and promotional assets.