Demand Gen by design
Designed marketing touchpoints for Testsigma across product pages, social media carousels, and informative playbooks. Developed spot and hero illustrations to make the product's technical capabilities feel more tangible and human.
Role
Senior Visual Designer
Timeline
2 weeks
Team
2 Visual Designers
Platform
Web
Overview
A modular LinkedIn design system for multiple campaigns, changing the hook, visual device, message depth, and CTA to match each stage of the B2B buyer journey.
The challenge
LinkedIn ads rarely succeed by repeating one message in different sizes. A buyer meeting Testsigma for the first time needs a different creative argument from someone comparing products, evaluating proof, or deciding whether to book a demo.
Solution
Built one modular creative framework spanning attention, relevance, education, proof, and action.
Adapted the system across multiple campaigns and buyer-intent stages.
Created reusable visual patterns for product stories, pain points, evidence, and calls to action.
Result
The framework turned a collection of ads into a coherent system. It gave each campaign enough freedom to solve a different communication problem while keeping the overall feed recognizable and strategically connected.